Following the recent success of Avocado Cafe in Newport Beach, J Ventures Restaurant Group is proud to announce the opening of Avocado Cafe in downtown Huntington Beach, California. It seemed only fitting that co-founders, and brothers, Jon and Chuy Vidales expand their brand back to their beloved hometown, where they were born and raised and currently reside.
Avocado Cafe would like to welcome Chef Matt Perez to the team!! Avocado Cafe brought on Southern California native Matt Perez!! He has enjoyed a tenure that has taken him to some of the most sought after destinations in California and Hawaii. He grew up along the beach in Carlsbad, just north of San Diego.
Perez has and continues to receive training at the highly regarded Culinary Institute of America at Greystone in Napa Valley and over the years, has perfected his culinary skills working for some of California and Hawaii’s best known restaurants. In Hawaii, Matt had the privilege of serving under Hawaii Regional Cuisine Founder, Peter Merriman, while at Hula Grill Kaanapali. He expanded his knowledge of Hawaiian influenced cuisine while at Hula Grill Waikiki and Duke’s Waikiki.
Here in Southern California, Matt applied his talents at other T S Restaurants including Jake’s Del Mar in San Diego, the Cliffhouse in La Quinta and at Duke’s Huntington Beach. Matt’s experience in Hawaii has led him to a greater understanding of how to balance influences from both sides of the Pacific in order to artfully combine California inventiveness with Hawaiian flavors and create a coastal cuisine that is flavorful, exciting and innovative
Matt is passionate about sustainability. He is the Program Director with The Positive Plate, an Orange County organization that promotes sustainability practices in the food service industry. As one of their food and sustainability experts, he works directly with local businesses teaching them better green practices so that they can help make a positive impact on the environment.
Avocado Cafe is happy to begin work on expanding the brand and working closely with Chef Matt to maintain a fresh, healthy and simple menu. We believe his expertise will take us into the direction we have always dreamed of. We welcome Chef Matt and can’t wait for everyone to enjoy the new and improved Avocado Cafe Irvine and Huntington Beach.
Both Avocado Café’s will strive everyday to provide new and devoted customers with nutritious fresh meals, naturally crafted beers and bio dynamic wines that nurture the body and mind. The soul of the expanding brand has always been based on small town values, a strong sense of community and a promise to provide only the best service possible. J Ventures Restaurant Group’s continuos goal will always be to supply their valued customers with food that they can trust in a warm and inviting atmosphere.
The developing company looks forward to opening four new stores and is currently working with a “green” company, Ecofficiency, to become fully sustainable.
The new location will be located at 438 Main St. Huntington Beach, California and is expected to open Winter 2012